Introduction to MTN Sudan

Overview

MTN Sudan’s strength comes from its experience in successfully rolling out a sophisticated network creating a meaningful distribution mechanism in the country and thereby providing an innovative service to its subscribers.

MTN has devoted considerable energy to redefining its business and its operational approach. Therefore the new strategy is more aggressive than before.

Customers and innovations

We owe much of our growth and success to the loyalty of our subscribers and the enthusiasm with which they take up our new offerings. In 2008, we launched a subscriber segmentation drive after carrying out a detailed analysis of the market. This showed that many of our subscribers are youthful, but many are also professionals and entrepreneurs with sophisticated needs. This means, we must continue to offer innovative products to meet their requirements.

MTN Zone, the dynamic tariff has been an exciting innovation for example. MTN Zone was introduced to help manage network capacity usage by offering discounted rates when network utilization is low and so encouraging use during these off-peak hours. It is also an efficient way to implement an affordable pricing solution, and has already resulted in subscriber churn reduction and improved competitiveness.

Our People

Our people are the backbone of the business and considered as the most important asset.

During this year there were a number of management changes, with new Chief Executives appointed. These appointments with a number of new Chief Financial, Marketing and Sales Officers were in line with our efforts to enhance our business, as we continue to seek opportunities for value-enhancing, interdepartmental movement across the company.

Apart from the benefits of increased knowledge sharing and skills transferred across the business, this also provides our staff with attractive and meaningful opportunities for growth and should further bolster the company’s ability to attract and retain the best skills and capability. We also recognize that diversity within a common culture and value framework is an important strength.