MTN Group Strategy

The MTN Group believes that information and communication technologies (ICT) are an indispensable catalyst for economic development, one that affords developing countries the opportunity to leapfrog many stages of modernisation from a technological perspective.

The Group's aim to achieve excellence in each operation and in corporate citizenship presents many challenges. Each of our businesses faces differing economic, social and regulatory requirements. Each faces competition and rapid technological advances that prescribe tailored responses. Nonetheless, at a group level, our key strategies are clear:

• We will focus on increasing communications network capacity where needed, and not merely increasing geographic coverage.
• We will concentrate on increasing subscriber loyalty, and stimulating usage through innovative services.
• We will continue to play an important role in bridging the digital divide, providing telecommunications services in emerging markets.
• We will continue to invest in emerging markets, developing new growth engines to fuel the next phase of our development and diversifying our revenue sources.
• We will continue to support African continental and emerging market development initiatives.
• We will continue to embrace the philosophies of corporate citizenship and sustainable development in all our operations