MTN’s corporate social investment (CSI) approach is a critical piece of the “hearts and minds” component of our BRIGHT strategy. As one of the largest operators in many of our markets, we use our resources to make a difference to the communities in which we operate through both MTN Foundations and by encouraging our employees to volunteer their time, skills and services through our 21 Days of Y’ello Care programme. Our employees are also encouraged to make a visible and sustained contribution to the societies in which we operate. Our 21 Days of Y’ello Care Project is a distinguished staff volunteer yearly conducted  program, offers an opportunity for our staff to actively& physically  contribute to the surrounding communities delivering high impact social projects, and to understand and appreciate the challenges faced. Priority is given to supporting rural or disadvantaged communities. The key outcome must be a direct change to the lives of beneficiaries. Our goal is to ensure that the volunteering experience is mutually-rewarding for our employees, the partners  and the communities with whom we engage.